Dimond Center Pop-Up Shop
We teamed up with the Dimond Center to celebrate their 40th anniversary celebration by putting on a live screen printing event along with our Pop-Up Shop for our 2017 fall hat collection release.
We spent the week leading up to the event preparing the old Aerie's location. It was definitely a challenge to prep such a large space in a short amount of time but we managed to make the space fit the 49th theme.
Friday evening, the night before the Dimond Center 40th Anniversary event we held a private VIP event for long time customers and supporters of the brand so they could be the first to purchase the 2017 fall hat collection. DJ Beeone was on the 1s and 2s spinning for a full house. The Quite Storm Camo snapback was the big hit of the night but the lines were steady all night as everyone copped reprints of classic tees along with the new headwear.
We definitely want to give a big shout to the Dimond Center, and to everyone who came out to the Pop-Up Shop.
The line for the live screen printing started forming as soon as the mall doors opened. Within a few hours of the event we ran out of the 150 40th Anniversary T-Shirts.